Hamilton Ad Mats

Horological printed matter, such as cards, catalogs, advertisements, periodicals and other items that were not intended to be permanent.

Moderator: 4thdimension

Hamilton Ad Mats

New postby 4thdimension » Mon Sep 13, 2010 8:25 pm

Here are pics of some pages from a book titled "Hamilton Mat Service Fall/Winter" . Its about 25 pages of advertising "mats" designed by the Hamilton ad department from around 1958 or so. Jewelers would shop the ad they wanted to run and the newspaper would have, or could get, the mat. The jewelry store name would be inserted and voila. There are dozens of ads of Ham's cool watches surrounded by period (somewhat cheesy) graphic art.

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Cort Moore
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