1949 US Consumer Report on Watches

1949 US Consumer Report on Watches

New postby podge » Wed Jun 23, 2010 11:47 am

Found this on my Web wonderings thought it was interesting so have provided these links
I thought this may be the best section/forum for this or maybe in the Watches section
apologies if its in the wrong section



1949 US Consumer Report on Watches
http://www.bortolot.com/watches/Page_1.html


An expert's rating of popular brands:
http://www.bortolot.com/watches/Page_6.html
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Re: 1949 US Consumer Report on Watches

New postby 4brokenow » Wed Jun 23, 2010 3:57 pm

Very interesting! Look where Gruen is in on the list. Those are some big names above and below them!
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Re: 1949 US Consumer Report on Watches

New postby podge » Wed Jun 23, 2010 6:32 pm

I was surprized at the Walthams the report not rating them very well although they did say in the report that Waltham were going through a current bad patch at the publication of this report
Also I think the report has a Swiss bias, OK some of the Top end swiss watches are good but you pay a lot for them
They did not mention that Hamilton Gruen etc. were just as good and to my mind even better than some watches that were coming out of Switzerland at this period
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Re: 1949 US Consumer Report on Watches

New postby Neilywatch » Fri Apr 25, 2014 3:36 am

This report is Fascinating! I wish we had a CU for WW's for today. They would turn the entire industry upside down and inside out!!
BTW, IMO only one company on this list has pretty much maintained its position on the list and that is Patek. Not #1 anymore in my opinion, but pretty darn close to it.

Amazing that Rolex is not on the list - today probably the strongest Swiss brand in the World!
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Re: 1949 US Consumer Report on Watches

New postby brownsrplm » Fri Apr 25, 2014 5:34 pm

Neil,
I noticed that Monarch was on the list in that 1949 article. I would assume that it was referring to the higher grade one's like the one I have and not the 1 jewel variety.
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Re: 1949 US Consumer Report on Watches

New postby Neilywatch » Fri Apr 25, 2014 8:57 pm

What I don't understand if this such a well rated watch then what happened to all of them?? In 18 years of fixing watches I have yet to see one come in for repair.
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Re: 1949 US Consumer Report on Watches

New postby brownsrplm » Sat Apr 26, 2014 12:22 am

Well, as I recall Monarch was a Canadian company and at some point was bought out. I don't know who did though.
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Re: 1949 US Consumer Report on Watches

New postby Neilywatch » Sun Apr 27, 2014 12:23 am

From my side of experience in the industry, by the time a brand gets bought out it is usually because they have lost their market edge and people are no longer interested in them. Many times a brand get bought for their personnel and equipment and client list rather than the brand itself.

There are some, but very few, notable exceptions.
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Re: 1949 US Consumer Report on Watches

New postby watchguy » Sun Apr 27, 2014 11:38 pm

I love that Patek Philippe watches were sold through Montegomery Ward.
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